Universal Parks & Resorts plans to open a new theme park in Frisco, Texas. The park will be "unlike any other in the world," with immersive themed lands set in a lush green landscape, and will be designed for families with young children. The park will bring beloved characters and stories to life in ways that will enchant even the youngest theme park visitors. The 97 acres of land that the company recently purchased will be located in the Dallas-Fort Worth metro area, catering to the region's growing population.
Page Thompson, President of New Ventures at Universal Parks & Resorts, stated that "Given its growing popularity in this part of the country, we believe North Texas is the ideal location for the launch of this unique park for families. It will be packed with family-friendly attractions, interactive and playful shows, character meet-and-greets, one-of-a-kind merchandise, and exciting food and beverage options." Despite the fact that the park will be on a smaller scale than traditional theme parks, Universal has stated that it will maintain the same level of quality as their larger resort destinations.
This new theme park is part of an industry trend known as "micro-parks." These smaller parks are designed to be visited in a shorter amount of time and are frequently less expensive. The recently opened Peppa Pig Theme Park in Florida and the upcoming Crystal Lagoons Island Resort in Arizona are two examples of these micro-parks.
Universal Parks & Resorts currently operates five theme park resorts worldwide, including Universal Studios Orlando and Universal Studios Japan, but this will be the company's first foray into the new park concept. Future plans for the theme park include expansion and the construction of an adjacent themed hotel. At this time, no date for the park's opening has been announced.