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Jordan Leading the Way in Sustainable Travel

As the tourism industry continues to grow and evolve, Jordan is emerging as a leader in sustainable travel. With its breathtaking landscapes, rich history, and vibrant culture, the country is attracting travelers who seek to connect with local communities and preserve the environment.



At the forefront of these efforts is Malia Asfour, director of the Jordan Tourism Board. According to Asfour, sustainable travel in Jordan is all about "alleviating poverty, building cultural understanding, and empowering women to contribute more to the economy." To achieve these goals, Asfour has partnered with Tourism Cares to create The Meaningful Travel Map, a prototype that guides other nations towards sustainability.


The map helps to distribute tourism dollars throughout the country, providing support for social enterprises run by women and promoting education and empowerment. So, if you're looking for an authentic and sustainable travel experience in Jordan, consider booking a tour with Experience Jordan Adventures, a team of local experts, or staying at the solar-powered Feynan Ecolodge in the Dana Biosphere Reserve.


Located in the heart of the biosphere, the Feynan Ecolodge is an example of how tourism can be a force for good in a community. The lodge is powered by solar energy and only employs locals, providing a source of income and a sense of pride to the people of the area. So, if you're looking to travel with purpose and make a positive impact, consider Jordan as your next destination.


Visiting Feynan Ecolodge is more than just a vacation, it's an opportunity to learn about sustainable tourism and see its positive impact first-hand. The lodge uses solar power for energy, sources food from local farms, and works with the local community to promote conservation and support local livelihoods. The lodge offers activities such as hiking, bird watching, and stargazing to allow visitors to immerse themselves in the natural beauty of the Dana Biosphere Reserve.

Jordan is also home to many ancient cultural sites, such as Petra, one of the Seven Wonders of the World, and the Roman city of Jerash. When visiting these sites, travelers have the opportunity to participate in local experiences, such as cooking classes and traditional dance performances, which not only deepen their understanding of Jordan's rich cultural heritage, but also support local communities.

Aside from cultural tourism, Jordan is also committed to sustainable adventure tourism. The country offers opportunities for activities such as trekking, paragliding, and hot air ballooning, all with a focus on eco-friendliness and preserving the natural environment. Adventure tours are guided by knowledgeable local guides who not only provide a safe and exciting experience, but also share their insights into the local culture and history.

Sustainable travel in Jordan is about more than just visiting famous landmarks. It's about creating a meaningful connection with the local community and environment, and supporting initiatives that contribute to their long-term health and well-being. By choosing to travel sustainably in Jordan, visitors are not only having a unique and authentic experience, but also making a positive impact on the country and its people.



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